About Me

Entrepreneur & advisor. product strategy & design. square peg.

I am the consummate square peg.

I’ve been called a product person, a UX guy, a designer, a strategist, a marketer, a creative (and a few other choice names like “The Cleaner”). I have led product build and launch efforts at an international scale, and after nearly 20 years of product and technology experience, I have developed a habit of helping companies create new products & services and launch new ventures.

Throughout my career, I have built products and executed go-to-market strategies for companies ranging from pre-seed startups to Fortune 100 corporations, including: American Express, Dyson, General Mills, the MoMA, Getty Images, Legendary Pictures, and many more.

I am currently the founder of venture studio and entrepreneurial consultancy, Apollo 21. We partner with audacious innovators to validate, launch, and scale business ventures from zero to one and beyond.