Snapchat: Discover
The Problem:
To date, the Discover platform has been limited to a limited, highly curated selection of partners. We believe we have achieved product/market fit for Discover, and we're now looking to expand to a broader group of content partners. What brand and/or content experience do you feel is missing from Discover?
The Task:
Create a style guide for that brand and define how it would fit into the Discover ecosystem, including:
- Mission:
- Color palette:
- Mood board:
- Fonts:
- Main content types covered:
- Mock of what long form content looks like for three content types:
- Photo gallery:
- List:
- Video:
- Mock of what Top Snap franchises look and feel are:
- Create a mock test edition of top snaps and long form content (when applicable). Minimum 10 snaps for the edition
Red bull for snapchat discover
