We're standing on the precipice of a new era of computing.
We're about to face a fundamental shift in the way that people interact with technology. A shift from the age of "make and view" — constrained by the limitations of flat, 2 dimensional screens to the age of "augment and experience" — enabled by the propagation of AR and VR devices.
As we move from the age of "create and view" into the age of "augment and experience" the images and videos of yesterday fail to provide the data necessary to support emerging technologies and the experiences they afford us.
We're laying the foundation for this new era...
An entirely new type of media is necessary. This new category of media wraps content and its underlying data together into a package capable of supporting — and delivering — enriched, interlinked, adaptive, and immersive experiences.
We call it Augmented Experiential Media.